Since the dawn of record guys, there’s been incredible paranoia about songs and albums being "leaked." Fast-forward to 2006, and "leakage" isn’t a bad thing. It’s an integral part of viral marketing.
Case in point: the Bud Light History spots for Super Bowl XL (am I allowed to say that?). This spot is making the rounds on the Internet – and now, I’m enabling it by posting it in this blog.
How many thousands/millions of people will see this ad before February 6th – and how will that enhance this campaign? Digital media is changing all the rules, giving insiders a chance to show their cleverness, while helping to provide awareness of these spots.
What can radio stations and morning shows learn from this technique? How can we do a better job of providing and/or teasing some content, in the hopes that web users (that is, all of us) will find it compelling enough to pass along? This has made Jib-Jab, and there’s no reason why terrestrial radio stations and jocks cannot do similar things when the content is right.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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