Our Digital Dot Connector, Seth Resler, shows you how to use the internet to generate more leads and close more sales for your TV or radio station.
You’ll learn:
- Why the old method of prospecting for leads isn’t effective
- How the internet has decreased the influence of salespeople on ad-buying decisions
- How to engage advertisers earlier in the decision-making process
- How to send your salespeople in at the right time to close more deals