We all have one. In fact, some of us have more than one. Junk drawers, that is. It's that special place where we stash odds and ends – the stuff that doesn't have a logical storage place. And yet, we don't want to throw anything away.
And that's the gist of today's blog post – several items of interest and relevance that may not be worthy of a standalone article. That doesn't make them any less intriguing, interesting, or weird.
I've been collecting these five stories over the past couple weeks, and today's the day I'm pulling them out of the clutter.
So let's rummage around a bit and see what “treasures” we dig up in the JacoBLOG junk drawer.
Seth Resler shows you how to use webinars to generate leads for your radio station's sales team.
Item #1: The NAB Show says “Get vaxxed.” Kudos to the NAB and RAB for making their upcoming conference in Las Vegas “vaccine mandatory.” On Thursday, the NAB's Chris Brown made the announcement, along with a slew of health-oriented protocols they're putting in place for the fast-approaching event. Here's the key line:
“…we will require all attendees and participants to provide proof of COVID-19 vaccination. We think this is a positive step in reducing the spread of COVID-19 and will provide further details.”
This move required courage and leadership on the part of both the NAB and RAB. Fist bumps go out to the NAB's Curtis LeGeyt and RAB's Erica Farber and their teams for making the call.
This is all a part of an extensive set of health and safety protocols that have been put together for the show. You can access it here.
Not everyone is happy. Yesterday, Rich Broadcasting, owner of 15 Idaho radio stations, cancelled its NAB membership. As owner Rich Meacham explained the move, “People's medical choices should be their own business.”
The NAB's Ann Marie Cummings responded that reaction to the NAB's stance has been “overwhelmingly positive.” That story appeared in Inside Radio.
My question is which convention sponsor will include their logo on face masks included in “swag bags.”
Item #2: A radio beer run. The craft beer movement continues to spawn some creative brewing, as well as some clever brand names.
Case in point: Untappd reveals a new pale ale with a perfect name:
A Face for Radio
It's available at select bars and pubs around Duluth, Georgia, specifically the Good Word Brewing & Public House.
And even the logo is precious.
I've got the next round.
Item #3: WFH is a BFD. If a picture is worth a thousand words, a well-designed research chart can speak volumes about our current state of affairs.
This revealing chart doesn't represent everybody. In fact, it is tech job postings for Hacker News, reported in The Economist.
We shouldn't underestimate just how powerful COVID's tentacles are. Millions of Americans aren't especially interested in returning to the office anytime soon.
And now that we're in the throes of the Delta variant, these opinions are likely to firm up. Again, we're talking about tech workers who can easily WFH. Still, when you see a spread like 77%-25%, you pay attention. I don't have to tell you what less commuting time means to radio broadcasters.
Item #4: Maybe it's time to join AARP. After all, what does a once-cool band do when Alternative stations no longer play their music, but they don't really fit on classic-based stations? That was Everclear's dilemma.
When in doubt, fish where the fish are. In this case, we're talking Gen Xers who have turned the Big 5-0, that exciting moment in time when AARP cards show up in the email.
Last night, Everclear played a virtual show under the AARP banner. I'm told they performed “Grandfather of Mine,” “I Will Buy You A New Walker,” and their other big hits. There were “early bird” discounts on beer and merch.
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Item #5: It's just a Cameo. This is the last item in our junk drawer, but it may be the best.
JacoBLOG readers may remember a post from earlier in the month – “When Merch Goes Wrong” – about tacky marketing tactics used by major brands.
I was a little tough on Jimi Hendrix bobbleheads (featuring a flaming guitar), but I reserved the most ridicule for Mick Fleetwood, rock n' roll icon. He recently joined other celebrities on Cameo, a website that offers consumers personalized greetings, for a price of course.
Mick is charging fans $1,000 a pop for his services, and yes, I took him to task.
But that was until I saw a more recent Cameo star, former Mayor of New York City and once-prominent attorney Rudy Giuliani. His Cameo services are more reasonably priced at just $400, perhaps designed to pay those rising legal fees. At that price, you can have America's Mayor make a loved one's birthday, anniversary, job promotion (or retirement) even more special.
I hear Cameo is close to cutting a new deal with Rudy henchmen, Lev Parnas and Igor Fruman. You get both as part of a twofer package for $19.99.
Let me know if you like the “junk drawer” format (with apologies to Preston & Steve). Perhaps we'll return to this collection of miscellany for another blog post in the not-too-distant future.
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