Weird week, right? With July 4th falling right square in the middle of the week, it’s a crap shoot as to which days people have off/take off. Maybe that’s apropos of the confusing times in which we live.
I think of Independence Day as “halftime.” The second half of 2018 will soon be upon us, there’s a lot on our plates, and we’ve got some pressing business to attend to.
Somehow, as America celebrates its 241st birthday tomorrow,, and it’s looking every bit as old and tired as the years indicate. Maybe that’s because a lot of very fundamental questions are somehow outstanding, no matter which side of the aisle you’re on.
You’d think by now, we would have figured this stuff out. But a big part of the challeng is that whatever tribe, group, camp, issue, or cause you’ve chosen, there are likely as many of you who are diametrically opposed.
Our forefathers, foremothers, patriots, and military fought hard for this democracy. And now we’re stuck with it.
And so the questions remain on this July 4th:
Who are we? What do we stand for?
That’s a lot to ponder this week, this weekend, and whenever you get a spare moment. Amdist the fireworks, family, friends, burgers, baseball, and barbeques, there’s a lot going on in our worlds and in our heads.
There’s something to be said for turning off Fox News, MSNBC, CNBC, and CNN this weekend, as well as taking a little Facebook and Twitter vacation during these hot, humid days of early July. It might be easier to answer the questions without the steady barrage of voices and tweets.
Or maybe you just want to address those same questions about your radio station or the company you work for, because no matter whether you’re in San Francisco, South Bend, or Savannah, if you can’t provide that level of clarity about your brand, you’ve got a much harder task at hand.
Who are we? What do we stand for?
As someone who has consulted and engaged in research and strategy sessions for hundreds of stations and many companies over the last four decades, broadcasters typically end up in one of two camps.
You either know your mission, your position, and your audience – or you don’t.
And radio stations and the companies that own them are a whole lot easier to program, manage, market, navigate, and even pivot when you’re confident about where you stand and where you’re going.
Google Maps, Alexa, and Shazam cannot answer those questions for you. There’s no app for that. You have to figure them out for yourself.
These are the times when clarity and common sense matter, so I hope you’re successful at achieving both as we return to work on Monday to start the second half of 2018.
I wish you a wonderful 4th and whatever time off you can negotiate with your employer. Enjoy “halftime,” and we’ll be ready to take on the challenges, dragons, and holy wars on the other side of this weekend.
We’re taking tomorrow off, and plan on being back Thursday with a fresh post.
That’ll give me time to review the answer to those questions:
Who are we ? What do we stand for?
No one said it was going to be easy.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,200 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.