Presented October 12, 2020
Our third COVID-19 study indicates this holiday season will be like no other. As radio station sales staffs gear up for fourth quarter, the study provides a road map on the best ways to not only devise an effective sales strategy, but to also provide local retailers with information to help them have a successful fourth quarter. The study, conducted September 29-October 1st, is comprised of over 27,000 listeners of 355 radio stations in the US and Canada. They were collected from radio station email databases and in some cases, social media, and don’t represent all commercial radio listeners or even each station’s audience.
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