Most Recent Survey
presented on May 21, 2020
To better understand public radio’s role in the coronavirus crisis, Jacobs Media launched its second “flash survey” among public radio listeners, in partnership with PRPD. The survey was fielded May 12-14, 2020. Nearly 50 public radio stations across the U.S. participated in this web-based survey, yielding more than 15,000 respondents.
This webinar reveals the survey’s topline findings, including:
- Who is still in “stay at home” mode and who’s gone back to work?
- The impact of “work from home”
- What media outlets are they using most and how has that changed since the first study from early April?
- Who are the most trusted voices in the midst of this crisis – public radio, politicians, the CDC, etc.
- How much are they listening to radio? And what gadgets and devices are respondents using to access their favorite radio stations?
- What is their current state of mind and how has it changed since the first study? Depressed, angry, optimistic, up & down?
- Which activities are they most looking forward to resuming, and how safe/risky is each perceived to be?
- What will be their projected shopping habits in the coming week?
- How do they feel about public radio fundraising at this critical time?
- What are they looking for from public radio during this crisis – more information, talk shows, local information, companionship?
presented April 8, 2020
To better understand public radio’s role in the coronavirus crisis, Jacobs Media launched a “flash survey” among public radio listeners, in partnership with PRPD. The survey was fielded March 31 – April 2, 2020. More than 40 public radio stations across the U.S. responded to this web-based survey, yielding more than 17,000 respondents.