In the Olympic Games held in Pyeongchang (South Korea) earlier this year, we couldn't help but notice an amazing phenomenon.
Due to an IOC rule change, figure skaters from all over the world started picking popular rock songs – with vocals and lyrics – to set the mood and tone of their ice dancing. And many went right to their Classic Rock playlists.
Our blog post back then focused on Canadian skaters, Tessa Virtue and Scott Moir, who used a combination of the Stones, the Eagles, and Santana for one of their routines.
Australia's Brendan Kerry chose Pink Floyd, while Hungary's hope, Ivett Tóth went with an AC/DC medley, complete with a matching leather jacket.
“Going for the gold” by using older rock has only intensified in the ensuring months, as more iconic Classic Rock songs make their presence known at all sorts of sporting events.
Including yo-yo tournaments.
That's right – this year's winner of the 2018 U.S. National Yo-Yo Championship is Evan Nagao. He won all the marbles, so to speak, by coming out with a blistering routine set to Lynyrd Skynyrd's “Freebird.”
If there's such a thing as “shredding” on a yo-yo, that's exactly what Nagao did in Chicago to best the entire field with his inspiring, spirited, and exciting yo-yoing prowess.
Here's his blistering winning routine, and I encourage you to watch all three minutes so you can see this pro's amazing moves and the way he whips the audience into a frenzy using just a molded plastic toy connected to a string.
Now it's onto Shanghai, China, next month for the world championship. It's hard to imagine he won't walk away with the gold, yo-yoing his butt off to one of the greatest Classic Rock songs of all time.
And in case you're wondering, it still tests through the roof with hardly any burn.
Good luck, Evan Nagao. You rock.
Thanks again, Mike Stern.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,200 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
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