Our founder, Fred Jacobs, offers insights into the latest trends in broadcasting and digital media.
Radio's Puzzle Master
The entries have been meticulously tallied, we have reviewed the rules with "legal," and after our team of experts has reviewed all of the responses we received to our "Guess the Aging Boomers" contest from last week, we have a winner. Edison Research’s Larry Rosin had the most correct guesses, missing only seven (and we’ll […]
Read MoreRadio’s Puzzle Master
The entries have been meticulously tallied, we have reviewed the rules with "legal," and after our team of experts has reviewed all of the responses we received to our "Guess the Aging Boomers" contest from last week, we have a winner. Edison Research’s Larry Rosin had the most correct guesses, missing only seven (and we’ll […]
Read MoreRetail Little League
What does a major market Rock station like WMMR do for the summer? Pull off a mega concert series? Give away Harleys? Run a contest around a beach house? Or how about sponsoring an entire Little League? In this case, the Drexel Hill Little League. For a station that does everything in a big way, […]
Read MoreCult Furniture
Wouldn’t any radio station like to have the vibe that Swedish furniture maker/retailer IKEA has earned? One of their stores just opened here in a local suburb, and the reaction was nothing short of amazing. In a market that is rife with unemployment and bad news, the IKEA opening was bigger than any "Star Wars" […]
Read MoreOld Media's New Media Content
We hear it all the time: "you must create content for this new media world." And we actually think that’s what we’re doing. But check out Rolling Stone’s new media efforts to support their 1,000th issue. There is great archiving (all the covers from the past), podcasts (artists sharing their memories), the "inside behind-the-scenes scoop" […]
Read MoreOld Media’s New Media Content
We hear it all the time: "you must create content for this new media world." And we actually think that’s what we’re doing. But check out Rolling Stone’s new media efforts to support their 1,000th issue. There is great archiving (all the covers from the past), podcasts (artists sharing their memories), the "inside behind-the-scenes scoop" […]
Read More"You Got Nailed"
A new study shows that about one-third of big companies in the U.S. and the U.K. hire employees to read company emails. They say they’re guarding against various risks in the process, but the bottom line is that most employees have no clue this is going on. Yet, you’d be surprised at the number of […]
Read More“You Got Nailed”
A new study shows that about one-third of big companies in the U.S. and the U.K. hire employees to read company emails. They say they’re guarding against various risks in the process, but the bottom line is that most employees have no clue this is going on. Yet, you’d be surprised at the number of […]
Read MoreHD Radio in Detroit
Today, it’s a Guest Blog from WRIF Music Director, Mark Pennington. The Greater Media stations here in Detroit have been very active with HD Radio. Each of the three stations has had HD2 stations on the air for the better part of a year, promoting them aggressively. In this blog entry, Mark talks about what’s […]
Read MoreAnother Radio "Oops"
Paul Jacobs participates in a Zogby Poll panel, a national political survey that is highly respected. In a recent survey about pop culture and other issues, he ran across the following question: Notice anything missing? Like terrestrial radio? At best, it ends up being a write-in candidate if you click "Other." You can write this […]
Read MoreBetting On Hollywood
Today, we’re joined for a guest blog from Jacobs Media Senior Consultant Dave Beasing: Americans will bet on anything. The LA Times (6/5/06) offers the latest proof with a report that (illegal) online bookies are accepting wagers about Opening Weekend Movie Box Office. Hey, why not? People in this town have been betting their careers […]
Read More"When I'm 64"
The disconnects between the advertising industry and radio continue to boggle the mind – and raise questions about the difficulties radio faces for getting back into the game. In this space, we discussed the absurd demise of a radio franchise – the Oldies format – all because it cannot be sold due to aging demographics. […]
Read More“When I’m 64”
The disconnects between the advertising industry and radio continue to boggle the mind – and raise questions about the difficulties radio faces for getting back into the game. In this space, we discussed the absurd demise of a radio franchise – the Oldies format – all because it cannot be sold due to aging demographics. […]
Read MoreIn Praise Of Great PDs
As I write this blog on June 15th, the Detroit Tigers have just won their 43rd game of the 2006 season. Big deal, right? Well, it so happens the Tigers are in first place in the AL Central, and own the best record in Major League Baseball. But that’s not why this odd milestone in […]
Read MoreDon't Bogart That Latte
In the week when Paul McCartney turns 64 years-old (June 18th), it’s announced that Signatures Network has just inked a licensing and branding deal with the guys who own the Woodstock name. Translation: look for branded Woodstock merchandise; everything from clothing, sportswear, accessories, and even home decor. They’re targeting Boomers who lived in the midst […]
Read MoreDon’t Bogart That Latte
In the week when Paul McCartney turns 64 years-old (June 18th), it’s announced that Signatures Network has just inked a licensing and branding deal with the guys who own the Woodstock name. Translation: look for branded Woodstock merchandise; everything from clothing, sportswear, accessories, and even home decor. They’re targeting Boomers who lived in the midst […]
Read MoreIf You Stream It, They Will Listen
We’ve been on the streaming bandwagon for years. Yesterday, the key streaming data from the 2006 Jacobs Media Technology Web Poll was released, and it looks good. My favorite chart is the one below, which shows that "streamies" are spending more time on their P1 stations’ sites than Internet sources like AOL Radio. Why the […]
Read More"Dude, Where's My Car?"
The research is in. The Insurance Institute for Highway Safety reports that the Ford Taurus is the least stolen car in America. Now if you drive one of these cars, you’re happy. You’ve bought a vehicle so bland that not even thieves want them in their driveways. But if you’re the Ford Motor Company, you […]
Read More“Dude, Where’s My Car?”
The research is in. The Insurance Institute for Highway Safety reports that the Ford Taurus is the least stolen car in America. Now if you drive one of these cars, you’re happy. You’ve bought a vehicle so bland that not even thieves want them in their driveways. But if you’re the Ford Motor Company, you […]
Read MoreThe Return Of Retail Radio
A number of years ago, we coined the phrase, "Retail Radio," a consultantese rip of "Retail Politics" – the fine art of working the streets to win votes. As we learned from Edison’s Larry Rosin, the results of political races are often determined by a factor as simple as whether voters meet a candidate in […]
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