Our founder, Fred Jacobs, offers insights into the latest trends in broadcasting and digital media.
What People Are About – Top 10 Trends For '07
Jacobs Media’s Keith Cunningham talks about the biggest entertainment trends of 2007, and what they might mean for ’08. In a televised special last year, Saturday Night Live’s Lorne Michaels said, “If you’re not about what people are thinking about that week, then I think you don’t have any relevance.” Our friends at Nielsen recently […]
Read MoreThe Politics of Radio
The Media Monitors results in Michigan are out, and despite a hot Republican primary in Michigan, Radio earned a small part of political ad spending. We have used this space to implore Radio and the RAB to get aggressive about garnering more radio dollars from aspiring politicians. But the winds are blowing the other way, […]
Read MoreMoney Talks
What was the "net worth" of the biggest artists in the music world in 2007? The LA Times just did an interesting analysis, combining the total revenues that artists accumulated, based on all sources: concert box office, album sales, and even digital tracks sold through iTunes and other web sources. Depending on the artist, of […]
Read MoreGet Out and Vote!
Item: Garth Brooks will do a Q&A – and sing a duet with a Radio person – at this year’s CRS. Item: The Detroit Tigers hold a sold out "TigerFest" where the big stars come out to sign autographs & thousands of fans wait their turn in the cold weather. Item: Celebrity Dennis Miller does […]
Read MoreTech Survey IV
We try to tell it like it is in this blog, even when it ruffles some important feathers. Likewise, the last thing we want to be is self-serving. On the surface, today’s blog may appear to be just that, but we sincerely disagree. Here’s the premise: Radio is at an important turning point, adapting to […]
Read MoreMusic Lessons – Part 2
Dave Beasing shares a recent article from Seth Godin. Here is part two (find part one here): As part of the team that invaded the homes of young people during last year’s Arbitron/Jacobs "Bedroom Project," I can tell you that we met a lot of young people who consider themselves to be huge music fans. […]
Read MoreMusic Lessons – Part 1
Dave Beasing shares a recent article from Seth Godin. We’ve split it into two parts, with part two appearing here tomorrow: Author Seth Godin helps people "see the forest for the trees." No industry has ever been so in need of an objective perspective as the music business. To this day, many of our friends […]
Read MoreA Happy Headline For Radio
Amidst all the gloom and doom PR about radio comes a piece from CNNMoney.com/Fortune’s “Small Business.” The headline? “Radio Is the Hot Tech Frontier.” Now, that has to make you feel good… At least for a moment. It’s an interesting twist on the Consumer Electronics Show that’s happening this week in Vegas. Author Jonathan Blum […]
Read MoreSelling Out
Stuart Wilde, a self-help author and lecturer, quips: “You’ve got to know what you’re selling.” It’s so obvious, but also so universally ignored in many businesses – including Radio. Right now, Radio is going through a truly transformational process, as we try to morph our business from the single platform (:30 and :60 spots) to […]
Read MoreGranularity
One of the many promises that Arbitron has made about PPM is its ability to drill down into specific programming components to determine their true ratings value – or lack thereof. They call it “granularity” – which translates to being able to hyper-focus on specials, features, stunts, sporting events, and everything else we programmers cook […]
Read More"It Ain’t The Meat…
…It’s The Motion.” OK, maybe I’m one of the few who remembers that song from Maria Maldaur from the early ’70s. But as the CES is the big story of the week, those lyrics ring true. Of course, the CES is all about the newest gadgets…or is it? The more you talk to key players […]
Read More“It Ain’t The Meat…
…It’s The Motion." OK, maybe I’m one of the few who remembers that song from Maria Maldaur from the early ’70s. But as the CES is the big story of the week, those lyrics ring true. Of course, the CES is all about the newest gadgets…or is it? The more you talk to key players […]
Read MoreLessons From The HD2 Highway
Note from Fred: Today’s posting is a guest entry from RIFF2 Program Director Mark Pennington. It’s a veritable “6-pack” (Hey, we’re in Detroit) of ideas about how radio can better approach the programming and strategic planning that ought to be a part of HD Radio. We have been critical of the lack of content and […]
Read MoreThe Water Cooler
Here is a guest blog from Jacobs Media’s Keith Cunningham, morning show & talent development specialist, with thoughts on generating buzz: What did the home pages for the Drudge Report, CNN, Fox News, Google, AOL, The Huffington Post and virtually every other news source have in common yesterday? If you guessed the Iowa Caucus, you’d […]
Read MoreThe Nerve
We certainly touched a nerve with our blog entry on 12/20 about the new HD Radio campaign. Along with Dave Martin, we expressed the opinion that the new agency spots may not be congruent with what broadcasters expect from the Alliance. In our view, the campaign throws AM/FM Radio under the bus in order to […]
Read MoreMichael Jordan Still Lighting ‘Em Up
Jacobs Media’s Bill Jacobs provides insight on how Nike plans on reaching young male consumers: Even though Michael Jordan hasn’t scored a point in an NBA game since April 16, 2003, he, along with Nike, is still scoring bigtime. As a result of the phenomenal success of Air Jordans starting way back in the mid-’90s, […]
Read MoreHappy New Year!
Happy New Year! The JacoBLOG will return with an update on January 2nd.
Read MoreRest In Peace Paul Yeskel: 7/30/51-12/23/07
Rock music promoter Paul Yeskel passed away a few days ago. I did not know Paul very well, but all of the programmers we work with always spoke highly of him. Long-time Rock programmer Ted Edwards provides us with some nice words about Paul. I got the news about Paul on Sunday like all of […]
Read More233 Million People
Arbitron’s preliminary release from RADAR 95 will make you think. All told, 233 million Americans listen to radio weekly. And 95% of Adults 18-49 with a college degree and a yearly household income of $50,000+ still tune in. So how can a medium with this kind of reach be struggling so mightily? Just asking.
Read MoreOn The Radio
The Onion does it again. You’ve no doubt seen their satires and parodies of everything from politics to sports. Now it’s radio. Check out their recent send-up of a typical DJ break, and then contrast it with our Keith Cunningham’s recent piece in R&R about how jocks will need to modify their approaches in a […]
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