We are pleased to present AQ5 (Air Talent Questionnaire) – our hugely received study aimed at radio talent, and we’d love you to participate! This study of on-air personalities, hosts and teams and their producers is a collaboration between Jacobs Media and Morning Show Boot Camp, with the results being presented at MSBC 35 in Dallas on August 10-11.
We really want to understand what radio talent are thinking and feeling at this pivotal time for the industry. This year’s hot topics include:
- Inside AI – How much do you know about it, perceptions vs. reality?
- Job (in)security – are you feeling it?
- Do you have a side hustle?
- What’s getting better about radio?
In our Techsurveys, we continue to see air talent valued highly by listeners to all radio formats. Understanding the mindset of air personalities is critically important for every company in the radio business.
To insure we get maximum representation, please forward this invite to all member(s) of your airstaff. It is open to any commercial air talent in the U.S., but it is not limited to just one air personality per station, so feel free to forward to others on your staff/in the building who are on the air full- or part-time.
A few key things to know:
- AQ4 and all information gathered are TOTALLY CONFIDENTIAL. No radio companies are involved with this survey. No IDs are used for tracking purposes. Everyone who takes the survey gets the exact same link so there is no way for any personally identifiable information to be tagged to anyone taking the survey.
- We don’t share your info with anybody (so taking the survey will not cause SPAM or sales calls).
- We have kept the survey as short as possible, and based on past years, most air talent will find it interesting. While it may take as long as 15 minutes to complete, we’ve received an excellent response in our previous four studies.
The results will be presented at Morning Show Boot Camp in Dallas on August 10-11. After the conference, a free industry webinar will be set up so that anyone in radio can benefit from the results.