Everywhere you go online, there's another meme – often expressed like “hipster Abe” shown above. Some people's entire social media feeds are comprised of one meme after another, a device used to answer questions, make statements, and express an attitude or a point of view.
Most of the memes I see online, whether captioned photos or animated GIFs don't have much to do with radio. Usually, they're attitudinal, humorous, or just pop culture oriented. So, when Mike Stern reached out the other day with a meme taken from the new Disney+ series, “Mandalorian” that was a true radio moment, it grabbed my attention.
The scene is a relatable one, featuring the “adorb” Baby Yoda and Mando battling over the radio in deep space. The event took flight on social media as consumers flocked to drop in favorite songs, absurd tunes, and all sorts of audio:
On a prayer we’re living. pic.twitter.com/6QqArXyh6b
— Baby Yoda (@BabyYodaBaby) December 6, 2019
Nerdist calls it “the best meme in the galaxy.” From a radio standpoint, it doesn't get much better. The meme can be used with any song in any language.
But it can also be used with any radio station or any radio show. And the result is just as great – if not better.
— Go 96.3 (@Go963MN) December 5, 2019
This Baby Yoda meme is a reminder that pop culture references – in this case, a hot new streaming video platform, a popular new “Star Wars” spin-off, and a video meme that can be posted and shared by infinite numbers of web users – is well worth connecting with your brand. It signals that you're in the moment, pop culture savvy, and you have a sense of humor.
Sometimes, radio gets locked into tradition and convention, rather than looking for new ways to image and brand a station or a show.
The social web allows for viral sharing – and no shortage of nonsense.
And as Seth Resler reminds us, “In space, no one can hear you stream.”
Warning: As you know, I'm not a lawyer, so use these images and others at your own risk. Or better yet, let your station's/company's legal department have a look before you hit “submit.”
Second warning: You might want to pre-order a few Baby Yoda Plush Toys from the Disney Store in time for the holidays. Available for about $25 here.
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