Today’s guest blog is from our own Bill Jacobs, who provides reasons for us to listen to terrestrial radio. Why, you ask? Because it’s free! You don’t need me to tell you that…
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How Radio Stations Embraced the Barbie Movie
…https://www.facebook.com/cincymusic/posts/pfbid02xpqVgatkE3KYcX8tgwRWpo1oTrbY5rVzimuM9h4Czi9YdT4SyfGJinzMyyHaUQvfl Ben Davis of Alpha Media shared some posts from 99.7 DJX in Louisville, Kentucky: “Middays dressed like Ken”: https://www.instagram.com/p/Cu7z1Q0ODqS/ “Just Ken, dressed as Ken”: https://www.instagram.com/p/Cu9o6jDvkGV/ …
Read MoreIs LeBron James A Closet Radio Listener?
…His Nike deal is said to be worth $1 billion. Last week, a story broke in sports circles that King James may be the cheapest player in the NBA, according…
Read MoreHow Radio Stations Embraced the #BottleCapChallenge
…https://www.facebook.com/977WQLZ/videos/460103258107883/ Sean Kelly of Magic 107.7 in Topeka, KS https://www.facebook.com/majic1077/videos/2339574816281077/ Jeff & Cara from the My Magic Morning Show on 104.1 KMGL in Oklahoma City, OK https://www.facebook.com/MyMagicMorningShow/videos/324095775138965/ …
Read MorePromoted From Within
…been lackluster. Read any thread on Facebook and people are clobbering Best Buy over the head with negativity. I’m not suggesting that because Best Buy struggles with social media and…
Read MoreThe JacoBLOG Junk Drawer – The AI Edition
…buy?” letters to clients. For now at least, it’s looking like these platforms have the impressive ability to bang out a first draft (in about 1 second) that requires a…
Read MoreOn The Radio Beach
…the businesses’ most prominent individuals. That’s pretty good, right? Email address: perrysimon@gmail.com or perry@pmsimon.com LinkedIn: https://www.linkedin.com/in/pmsimon/ Todd Stach LinkedIn: https://www.linkedin.com/in/todd-stach-33b1869b/ My next job? After 30+ years of working…
Read MoreWhat’s Your Online Persona?
…statement about why online personas matter. A strong online appearance can lead to improved branding. And oftentimes, that translates to ratings and revenue growth. Looks matter. Online and on-the-air. …
Read MoreHow Radio Stations Around the World Embraced Netflix’ Squid Game
…Morning Mashup featuring Nicole, Stanley T, and Ryan Sampson on SiriusXM’s Hits 1 channel, produced several Squid Games memes, including two that promote their “Age Game” benchmark feature: https://www.instagram.com/p/CVSiHdxr3oh/ https://www.instagram.com/p/CUh3R7JgNDM/…
Read MoreBrick And Mortar Radio, Pt. 2
…his stores into showcase-and-ship operations. You can buy something from the Best Buy website, and then it quickly ships from their nearest location. But perhaps the most important weapon in…
Read MoreIt’s The Same Old Song
…spot on YouTube, and it’s a :15 (that ran a second time while I waited for my car – don’t ask). Check it out for yourself: https://www.youtube.com/watch?v=WbUyg1vkhR4 I am not…
Read MoreHow Apple Is Writing The New Rules On Content And Distribution
…are scores of handset makers, from some of the very best like Samsung to the cheapest BOGO phones imaginable. It’s not surprising that app performance is sketchy across all those…
Read MoreLivestreaming Options for Radio Air Talent: Zoom vs. BeLive vs. StreamYard
…a separate beast from YouTube, Facebook, LinkedIn, Periscope, and Twitch broadcasts, and don’t aim to multicast to it.) While using the social media apps themselves are the cheapest and dirtiest…
Read MoreDon’t Look Now, But Alexa Has A PD
…platform, radio will need to do more than check off another digital box by going for the cheapest, most mundane skills. So, your station streams on Amazon Echo device? Alex…
Read MoreRadio, Branding, & PPM – Oh My!
…a great brand when consumers simply looking for the cheapest price online? Brands do matter, and in the radio biz, they are especially important. In diaries, of course, the recall-driven…
Read MoreCrossing The Streams
…approach, the biggest players in radio are pulling in the cheapest dollars available. Worse, their local sales staffs are handcuffed in their attempts to attract Main Street dollars for station…
Read MoreThree Places to Hire Freelancers for Digital Tasks
…use Upwork for bigger projects. Upwork works best for projects that have a well-defined scope. While Upwork does allow you to purchase “Ready-to-Buy” projects with predefined scopes similar to Fiverr,…
Read MoreMarketing Schmarketing
…best ideas are the cheapest, easiest, and most obvious. For many years now, Buffalo’s 97Rock has been running a “Workforce Employee of the Day” program where listeners “apply” for this…
Read MoreRadio, Branding, & PPM – Oh My!
…a great brand when consumers simply looking for the cheapest price online? Brands do matter, and in the radio biz, they are especially important. In diaries, of course, the recall-driven…
Read MoreMaking The Buy
…on this Insignia unit, so to provide a little insight on the buying experience, our intrepid reporter, the Conclave’s Jay Philpott made the trek to a St. Louis Best Buy. …
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