What did we learn about how radio audiences are using technology in our 2015 Techsurvey? Jacobs Media President, Fred Jacobs, highlights the key findings.
Our national web-based Techsurveys help broadcasters understand what their audiences are doing when they’re not listening to the radio. They have been amazingly predictive, helping participating stations foresee mega trends that have included:
- The mobile app revolution
- The erosion of landline households
- The rise and impact of the ‘connected car’
Hundreds of thousands of radio listeners across North America have taken part in Jacobs Media Strategies’ Techsurveys, the largest of their kind in the broadcasting industry.