It was another excellent summit with numerous highlights. Read Fred's recap of Summit 12 on our BLOG and follow the links below to view videos of complete Summit 12 Sessions. You can view Fred's NAB Presentation by clicking here.
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The Summit 12 Agenda: |
Click Here To Watch The Video
The NAB's President/CEO briefly outlines his new "2020" initiative, and then sits down for a Q&A session, discussing everything from meeting Mel Karamazin to listening to Ted Nugent.
"The
Bedroom Project: Radio Uncovered"
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In Part 2 of this project's presentation, we drill down into radio, and the issues it faces among these 17-28 year-old respondents. Hosted by our Dave Beasing and Arbitron's Dr. Ed Cohen, you'll see some great video segments from our landmark ethnographic study, "The Bedroom Project."
ALSO: Visit www.thebedroomstudy.com for more information and details on The Bedroom Project, including video clips from Fred Jacobs "Part I" keynote at the NAB
PPM Rocks
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This session provided unique insights into how PPM impacts Rock Radio. We were fortunate to have the core management team from Greater Media Philadelphia - John Fullam, Paul Blake, and Charley Lake. In addition, Arbitron's PPM maven, John Snyder, presented some not-seen-before data that provided an inside view about how this new ratings methodology affects Rock radio listening.
"Punk Marketing"
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We ended the day on a stimulating note as author Richard Laermer charmed Summit attendees with his marketing philosophies and "war stories." This one is great for programmers, GMs, and marketers, and will stir up some debates and discussions. Sponsored by CMI Films.
We hope you can join us for Summit 12. Please rsvp to Lisa Riker at lisa@jacobsmedia.com to join us for our Thursday afternoon sessions. We look forward to seeing you in Charlotte.
Thanks to our sponsors...
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