In January, the Jacobs Media team trekked out to Las Vegas for CES, the largest trade show in North America. This is the annual event where companies show off their latest gadgets and gizmos, from 3-D printers and virtual reality headsets to robots and drones. While Fred and Paul escorted a group of broadcasting executives on a guided tour, I set out with my trusty mic in hand to discover the new technologies out there that will impact the future of our industry.
I recorded a series of conversations with exhibitors about their technologies and the effect they might have on radio. Interestingly, many of the exhibitors had not even considered how radio might be affected by their wares. Perhaps this shouldn’t be a surprise — radio does not have much of a presence at the conference these days. And while some of the technologies will have an impact on our industry that is immediately apparent to us — such as car sharing — the effect of other technologies is not as obvious — such as virtual reality. Nevertheless, as I wandered up and down the crowded halls, I could see how much of what I saw has the potential to affect all of our careers.
We are releasing the conversations that I had at CES as a podcast series. The first six episode are already available for you to listen to:
- An Introduction to CES for Radio Broadcasters
- What Car Sharing Means for Radio
- What Does Virtual Reality Have to Do With Radio?
- Gathering Listener Data at Live Events
- An App for Podcast Discovery
- The Trend Towards Individualized Audio Entertainment Experiences
And there are more on the way, including conversations about HD Radio, traffic apps, and cord cutters. If you’re interested in what the future holds for radio broadcasters, please take a listen.
We see this effort through several lenses – we believe radio must learn about, adapt to, and optimize new technologies. We believe in podcasting, and we continue to produce series of on-demand audio to demonstrate its value and our commitment to it. We want radio to have a stronger presence in the world of consumer electronics and technology. We hope initiatives like this are useful to you.
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