When jacAPPS’ Operation Manager, Bryan Steckler, showed me this video, he had to know it would hit all my favorite “food groups.”
In this case, music, “old school radio,” buzzworthiness, and of course, mobile phones.
We often lament the lack of innovation in our business, so this ingenious idea stands out as the polar opposite. It’s a new music discovery tool that is clever, creative, and makes you want to try it out. Like the first time you saw that Zippo lighter app, the Office Turntable is a home run that you’ll show others this weekend.
Created by Ogilvy Deutschland for Kontor Records, this little invention won a Media Lions Gold Lion award at Cannes. By the way – no skips, no scratches.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,000 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Latest posts by Fred Jacobs (see all)
- Dashboard “Mayhem” and Radio - February 21, 2017
- Is President Trump Impacting Radio Ratings? - February 20, 2017
- This Week’s Stories: What Influencers Are Reading, Is Spotify On The Ropes, & The Political “Black Hole” - February 19, 2017