Your radio station can use Google Analytics to measure its website content, similar to the way that you use Nielsen ratings and call-out research to measure your on-air content. This non-technical guide is an introduction to Google Analytics for radio Program Directors.
- How to install Google Analytics
- How to set up reports that will be automatically emailed to you every week
- What to look for in your Google Analytics reports
- How to use Google Analytics to drive more traffic to your station’s website.
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