Fred Sattler, Senior Vice President at MediaLink, explains how automotive companies think about radio advertising. He explains how marketing budget decisions are made at the Tier 1 (national brand), Tier 2 (regional organizations) and Tier 3 (local dealership) level.
Recorded backstage at the 2015 DASH Conference in Detroit. Produced by James Clausen.
- DASH Podcast Episode 12: How Online Music Services Think About the Connected Car (Michael Kasparian)
Latest posts by Seth Resler (see all)
- Creating Personas: Envision the Audience for Your Radio Station’s Blog or Podcast - December 8, 2017
- How to Add Calls to Action to Your Radio Station’s YouTube Videos - December 1, 2017
- How to Get Your Listeners to Write Your Radio Station’s Blog - November 24, 2017