Fred Sattler, Senior Vice President at MediaLink, explains how automotive companies think about radio advertising. He explains how marketing budget decisions are made at the Tier 1 (national brand), Tier 2 (regional organizations) and Tier 3 (local dealership) level.
Recorded backstage at the 2015 DASH Conference in Detroit. Produced by James Clausen.
- DASH Podcast Episode 12: How Online Music Services Think About the Connected Car (Michael Kasparian)
Latest posts by Seth Resler (see all)
- Here’s What I Look for When I First Look at a Radio Station’s Website - October 20, 2017
- Worldwide Radio Summit Podcast: Greg Strassell of Hubbard Radio - October 18, 2017
- 7 Common Mistakes Radio Stations Make With Their Email Marketing - October 13, 2017