Fred Sattler, Senior Vice President at MediaLink, explains how automotive companies think about radio advertising. He explains how marketing budget decisions are made at the Tier 1 (national brand), Tier 2 (regional organizations) and Tier 3 (local dealership) level.
Recorded backstage at the 2015 DASH Conference in Detroit. Produced by James Clausen.
- DASH Podcast Episode 12: How Online Music Services Think About the Connected Car (Michael Kasparian)
Latest posts by Seth Resler (see all)
- How to Give Away Lots of Digital Download Codes From a Record Label - April 21, 2017
- 7 Mistakes Radio Stations Make With Their Mobile Apps - April 14, 2017
- 10 Places to Ask for Email Addresses on Your Radio Station’s Website - April 7, 2017