The KSHE Rock Museum is the epitome of W.T.D.A. They've created an entire web application that documents the history of their radio station as well as the history of rock music in St. Louis (and beyond).  Listeners navigate through the flash-based museum to experience audio and video elements, downloads and "artifacts" from the station's past.

Admission is free - once you've signed-up for their email database, of course.

This wasn't a quick or simple feature to develop by any means, but the sponsorship dollars (notice advertising from the likes of McDonalds and Budweiser) and good-will/fun it generates for the audience was more than worth the effort.

A number of stations have successfully brought the YouTube/Online video phenomenon in-house.  By creating "Edge Tube" or "WRIF Tube" or even seasonal fare (like WGRF's "UltideTube") you can harness the power of video for your site with little or no expense.

Either use existing YouTube videos that fit your station or create a station account and upload local video yourself (concerts, interviews, events) and let YouTube cover the bandwidth fees and encoding chores - simply embed the final product directly in template pages on your site.

The importance of video for radio station sites continues on an upward trajectory in our latest tech poll, and creating station video pages/microsites by sharing YouTube material is an easy way to create a huge amount of new, compelling content for your site.

Check out these examples:

• KEDJ
• KMYZ
• WGRF
• WRIF

As simple as inserting a YouTube video - but with more functionality & flexibility.  There's a widget for every need - from sports scores to Olympics coverage, even music downloads/streams from key artists and interactive, almost "game-like" widgets.

Certainly you could overdo it with Widgets, but for certain features (sporting events, album releases, or anniversaries) they can easily hold a prominent spot on your site and add significant interactivity.  Best of all, they're almost all free!

You can also develop your own widgets fairly cost-effectively.  If you do create good ones, they can take on a viral nature as they are shared among social networking site profiles and listener blogs/sites (playlists/now playing, "Bit Of The Day" from a morning show, "Babe of The Day," or even a simple streaming application that carries your main signal and/or HD2 offerings)

There's a million sites acting as repositories for these features.  Here are few examples:

• Yahoo! Widgets
• Apple's Widgets
• Widgetbox
• Spring Widgets
• Widgipedia
• Google Search Results for "Radio Station Widgets"

As we saw in our Tech Survey IV findings - the election is not something to fear.  Politics, and the upcoming Presidential Election, can have a place on your site.  You just have to position it the right way and provide it as an informational resource, rather than an editorial offering.

Supplying online quizzes, collections of links for local and national candidates/elections, and bringing in third party offerings to beef things up (don't forget the widgets - they apply here to!) can make the station site a valuable resource for your constituents.  Here are some examples/places to visit for ideas:

• The Sound/Cincinnati Election Page
• MPR's "Select A Candidate" (available for syndication)
• Apple's Widgets
• Widgetbox Election Widgets
• CBS News Election Widgets
• Election Poll to embed in your site
• SiteSmart Quiz Widget