You may have heard the story a few years back about Paul McCartney hanging out with his grandchildren. Ironically, they were playing the Beatles’ version of the “Rock Band” video game – and the kids were out-performing their fab grandpa.
In an interview with Jimmy Fallon, McCartney expressed frustration with mastering the game. “My grandkids play it, and they kill me every time, but I say ‘But I wrote it.'”
There’s a certain satisfaction in knowing that great rock songs, written decades ago, continue to have resonance in the 21st century. The “new” all-Beatles channel on SiriusXM is another indicator the music of the Fab Four – and the British Invasion they catalyzed – continues to have legs.
I was reminded of that generational Sir Paul story when this post showed up last weekend on my Facebook feed from another grandpa, Steve Schram – head of Michigan Radio:
I’m sure Steve didn’t tell Brendan the part about the groupies, the acid trips, and Charles Manson. But the impact of these music/life moments with sub-Generation Z kids shouldn’t be lost on any of us.
And then I flashed by a recent video post on Facebook from Paul Marshall of the “Mark & Neanderpaul Show” on Hubbard’s KSLX/Phoenix. “Kids React To AC/DC” is 9 minutes of fun – but it’s also insightful about how music tastes are formed. And if you’re wondering when head banging starts, it’s obviously at a very young age.
The kids’ comments about AC/DC are telling because they talk about everything from musicianship to the value of staying power and consistency. If you think fans of AC/DC – or Classic Rock for that matter – simply fade as the generation that grew up with them ages out, think again. Great rock n’ roll is…well, great rock n’ roll, to be enjoyed by future generations.
And to prove that what goes around comes around, consider Greta Van Fleet, a young teenaged foursome from Frankenmuth, Michigan (of course). These guys have been together for a few years, but their music has that timeless you can’t help but associate with Classic Rock. Right now, they’re rocketing up the Active Rock charts on the strength of songs you feel you’ve heard before.
Because you have.
Thanks to Steve Schram, Paul Marshall, and Steve Newberry for inspiring today’s post. Thanks also to Fine Brothers Entertainment.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,000 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
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