As the media landscape changes, developing the right strategy can be a challenge. The key to securing your brand’s success is to find the right mix of art and science.
That’s where our smartly designed, actionable research comes into play. Audience research is our foundation.
Our research formats include:
- Qualitative (focus groups, one-on-ones)
- Quantitative (web and phone surveys)
- Ethnographic (captured on video)
- Usability (for websites and mobile apps)
Depending on your mission, we can use multiple techniques to provide you with the answers you need.
Turn Answers into Actions
We begin by assessing the challenges and opportunities you have as you set out to understand your customers. Based on these, we design research studies that will generate actionable answers. All of our studies go beyond the data to incorporate practical steps, timetables, and deliverables to ensure that you see a return on your investment.
Over the years, we have conducted audience research for many different industries, including:
- Commercial radio stations, networks, and broadcaster associations
- Public radio stations and networks
- Television programs and networks
- Tech/digital hardware companies
- Video game companies
- Pharmaceutical companies
- Colleges and universities
- Food brands
Want to find out what a customized research study can do for your organization?