On the heels of our Webinar, we've posted the Executive Summary of findings here on the site.  We've included many of the top line findings up front, but also cover various aspects in more detail

Jacobs Media’s new survey reveals that there is a willingness among consumers to buy or lease an American car or truck, if automakers market the most attractive features.

With both General Motors and Chrysler on the verge of bankruptcy, a recent research study conducted among more than 21,000 rock radio listeners from around the U.S. reveals that many consumers who are in the market to purchase a new vehicle this year will strongly consider an American car or truck.

How can GM, Ford, and Chrysler ensure these buyers will purchase one of their vehicles? By marketing the most desirable features and options.

Read the full memo to get the details.

In a new survey conducted by Jacobs Media the use of social networking sites is on the rise. Overall, two-thirds (67%) visit and/or have profiles on these sites, up from 57% in last year’s Jacobs Media Technology Poll.

But a key finding in this study is how social networking has caught on among older demographics and Classic Rockers. More than half  of those who listen to stations that specialize in the Rolling Stones, Led Zeppelin, and Pink Floyd spend time on these social networking outlets.

Another big story in this research is Facebook. Among all respondents, more than four in ten (43%) now visit or have built a profile on Facebook, compared to 38% for the long-time pioneer, MySpace. In fact, Facebook holds its lead among both genders, as well as the various age groups.

You can also review our memo on Social Networking Do's & Don'ts, "Don't Be Anti-Social," from Jacobs Media's Keith Cunningham.

When it comes to listening to AM/FM radio, “the next big thing” is something that’s been around for years – audio streaming.

And as hi-speed Internet connections become commonplace, audio streaming represents broadcast radio’s best bet to successfully participate in the digital revolution.

In a new survey conducted among more than 21,000 members of rock radio email databases, there’s momentum for listening to traditional radio stations on computers and other devices. Of the various listening locations tested – at home, in vehicles, at work, and while walking around – three in ten (30%) say their radio listening on computers has increased in the past year.

Read the full memo to get the details.