jacobs media
the nation's leading rock radio consulting firm
jacoblog
02
Sep
The Lowly Clock Radio
We’ve written a great deal about how cell phones are rapidly replacing that ever-present nightstand ... [more]
01
Sep
We’re A Guy Station
How many times have you heard that line uttered in a strategic meeting for a Rock station? Many Rock... [more]
31
Aug
Where It’s At
"We have to go where the audience is. If people are hitting the iPad like crazy, or the iPhone or ot... [more]
30
Aug
A Question of Balance
Nearly 50 markets have joined the ranks of PPM, and as consultants, we continue to field questions e... [more]
27
Aug
The Coach’s Show – Part 2
In yesterday’s blog, we got some sage advice from one of radio’s best talent show coaches – Randy La... [more]

formats

 

classic rock

Jacobs Media created the Classic Rock format in 1985, cited by Radio & Records magazine as one of the 35 most pivotal radio events. Today, we consult some of the most successful stations in the U.S., specializing in Classic Hits and Classic Rock. The success of the Jacobs Media Classic Rock model is based on the continuing innovation that includes compelling promotions, along with fresh marketing and positioning. Underscoring the importance of Jacobs' work on this front, Radio & Records recently lauded the creation of Classic Rock as one of the "35 Pivotal Radio Events in R&R History."

The company’s "Workforce" promotion has been hailed as a "killer ap" for the format. Jacobs Media currently consults leading Classic Rockers, including WZLX (Boston), KGON (Portland), WCSX (Detroit), WMGK (Philadelphia), KSEG (Sacramento), WGRF (Buffalo), and WHTQ (Orlando).

alternative

Ironically, it was the "Classic Rock Company" that seized the opportunity with the Alternative format. In 1988, Jacobs Media created "The Edge," the most recognizable brand name in the format. Today, Jacobs Media has become the nation’s leading Alternative consulting firm, working with format leaders like KBZT (San Diego), KNDD (Seattle), KPNT (St. Louis), KXRK (Salt Lake City), KNRK (Portland), and others.

active rock and aor

Because of our expertise in both Classic and current formats, Jacobs Media works for an impressive array of Rock stations. Jacobs Media has guided legendary "AOR" heavies who’ve made the transition to Active Rock. While many of the industry’s leading rockers in the ‘60s and ‘70s failed to change with the times, Jacobs Media’s Active Rockers are often market leaders in the millennium. Clients include market leaders such as WRIF (Detroit), KSHE (St. Louis), KISW (Seattle), WMMR (Philadelphia), and KRXQ (Sacramento).

other creative formats

Jacobs Media is pioneering some of the most creative and successful hybrid formats. Stations like WSWD (“The Sound” in Cincinnati) and WTGB (“The Globe” in Washington) take customized, unique approaches and have enjoyed initial success. These stations break the mold – they combine elements of AAA, Classic Rock, and Alternative and have devised their own custom blends for their specific market situation.