Here’s a simple and inexpensive recipe for a special treat for your radio station’s P1 listeners this Thanksgiving. You’ll need the following ingredients:
- A digital recorder
- A camera or smartphone
- Soundcloud or other audio hosting service
- Your radio station website
- Production elements
Preparation Time: 60 minutes
1) Set up the microphones and the digital recorder in the radio staton conference room. You can also use a large production studio if you prefer.
2) Invite all of your on-air staff to sit around the table, each in front of a microphone. Use the beer as an incentive to get them to come to or stay at the station during a time outisde of their normal airshift. (Substitution: Pumpkin pie)
3) Pick one DJ to lead the discussion.
4) Start recording.
5) The DJ leading the discussion should, in the first 60 seconds of the recording, do the following:
- Introduce himself using the station’s call letters.
- Introduce the other air talent at the table.
- Explain that to celebrate Thanksgiving, the air talent will go around the room and each talk about one thing they are thankful for that happened in the past year.
6) Go around the room, with each DJ talking about one thing they are thankful for. For example:
- A concert they got to see
- A band they got to interview
- A station event that was a lot of fun
- An event in their personal life
7) Wrap up the recording with a toast, and wish the listeners a happy Thanksgiving.
8) Take a photo of the airstaff together.
9) Using audio editing software, add a produced intro and outro at the beginning and end of the recording.
10) Upload the recording to Soundcloud or another hosting service.
11) Embed the audio on a page on the radio station’s website. Include a brief description and the photo of the staff.
12) Set up a vantity URL that redirects to this page, such as wkrp.com/thanksgiving.
13) Promote your Thanksgiving recording webpage on the air with production elements and live reads.
14) Share your Thanksgiving webpage on social media, through an email blast, and by using a mobile app push notification.
Variations: Broadcast the conversation on Facebook Live and publish it on YouTube.
I love the concept of giving listeners a special “behind-the-scenes” glimpse of the radio station. They rarely, if ever, get the opportunity to hear the DJs interact with one another, so this is a unique holiday treat.
(Let me know how it turned out and send me some leftovers!)
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