Today marks the eight anniversary of JacoBLOG. When Tim Davis first convinced me to take on this endeavor in 2005, we were in the process of conducting our first Techsurvey, YouTube was just coming online, Howard Stern was still on terrestrial radio, and there were no apps.
Obviously, a great deal has changed during the past eight years, but one thing that has been consistent is just how rewarding it has been to hang out in this digital cockpit and write something new every weekday. I originally asked Tim how often I should actually post something, and he told me that to have a successful blog, I had to establish some semblance of regularity so people would get in the habit of reading it.
To me, that translated to “every day” and while at first it was a daunting task, the idea of writing a new entry day in and day out, week in and week out, and year in and year out has been a great discipline and pleasure for me.
Recently, Seth Godin commented on the same thing in a piece about writer’s block and blogging. He talked about this every day commitment as “the drip.”
In his unique style, he reminded me of what it takes to pull this type of endeavor off:
“You don’t launch a popular blog, you build one.”
And “The writing isn’t the hard part, it’s the commitment. Drip!”
I would like to thank Tim (of course), Elnora Lowe (who composes all of them), my staff and JacoBLOG “board of directors” who have contributed ideas and posts over the years, sometimes giving me a little breather.
But most of all, thank YOU for regularly reading our blog, sharing it, commenting on it, and just thinking about it.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,000 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.